Michael Donahue: Martech Evolution, Brand Loyalty, Big Data, VR/AR/MR, Customer Relationship Management

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Michael Donahue: Martech Evolution, Brand Loyalty, Big Data, VR/AR/MR, Customer Relationship Management

with Michael Donahue

Host: Terry Tateossian

On this episode

Marketing Pioneer & Sr Director of the Association of National Advertisers
Michael was always an anomalous worker. Growing up outside of Philadelphia, he moved to NYC to realize his potential. As a young account executive, he was invited to a brainstorming session and presented a simple question that focused advertising on creating a consumer loyalty standard for the field—What is the accepted consumer belief of a product? A keen advocate of merging tech with marketing, Michael pioneered the emotional response to advertising and consumer engagement. Hear him speak with wonderful anecdotes to the transitional phases of advertising throughout the decades and pinpoint what martech needs today.

About guest

Marketing pioneer and Sr Director of the Association of National Advertisers, Michael Donahue is an experienced CEO driving change in digital strategy, integrated marketing, advertising, strategic partnerships, and mobile marketing. He was Executive Vice President for Saatchi & Saatchi for nine years then helped lead 4A’s for two decades. Now he’s CEO of Connect the Dots and Sr Director at the Association of National Advertisers.

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